In 2020 social media became a critical tool for businesses with many companies making the pivot to social media to showcase their value, their products or services and sign clients virtually. Interacting with consumers on social media is an important marketing strategy for building brand awareness, reaching a wider audience, stimulating word of mouth and creating omni-present customer service. In fact, one study revealed that 90% of marketers say social media is a key player in the growth of their business.
Social media allows you to communicate visually and personally with a diverse and new audience, helping you grow your business. Knowing that forming long term relationships with your customers is the core to success in business, building a community and forming relationships with your followers is key.